Hello, my name is

Kathryn Tooles

i'm a Marketing and Communications Professional

ABOUT

ME

My name is Kathryn Tooles and I am a graduate from Florida International University, where I earned a Bachelor of Science in Mass Communication with a Minor in Marketing.

I've had roles in various aspects of the communications industry, including marketing, advertising, public relations and event planning. My professional experience includes direct marketing, content management and digital marketing via email, SMS and multichannel campaigns.

I've had the privilege of working with national brands including Orlando Magic, NBC Universal, HoneyBaked Ham, Famous Dave's, Hilton and McAlister's Deli, to name a few. I also enjoy all aspects of design, where I am constantly developing my skills in Photoshop, InDesign, FinalCut, After Effects and HTML.

Please do not hesitate to get in contact with me at kathryntooles@gmail.com.

Thank you for stopping by.

Communications

Marketing

Graphic Design

RESUME

MARKETING CONSULTANT

Fishbowl Marketing

  • Lead email and mobile marketing campaigns from conception to deployment for nationally recognized restaurant brands

  • Provide detailed reports and recommendations to meet or exceed e-club performance and ROI

  • Provide project management, overseeing budgets and deliverables through all departments

  • Boosted client’s overall open and click through rates by 160% through segmented campaign strategies

  • 2013-Present

    Graphic Designer & Web Admin

    Freelance

  • Develop brand strategy, social media presence and content management for nationally-featured fashion blog, If The Choo Fits

  • Promote web traffic through digital marketing via social media, PPC and SEO and report site metrics using Google Analytics

  • Edit photos, create graphics and print materials for various brands using Adobe Suites

  • 2014 - 2015

    MARKETING & PR MANAGER

    LMS, Inc.

  • Assist in creation, deployment and analytics of broadcast email and direct mail campaigns

  • Create and present company presentations and executive summaries for clients including Darden Restaurants, NBC Universal, Orlando Magic, Life Extension Foundation and Boyd Gaming

  • Increased affiliate marketing campaign conversions by 300% within first six months, which includes paid ad placement, pay per click, display ads and blog placement

  • Increased online presence through social media and searchability by 70%

  • Provide general administrative support to senior-level staff, such as preparing correspondence, proposals and reports, arranging meetings, tracking deadlines and taking meeting notes as needed

  • Coordinate trade show attendance, public speaking engagements and press coverage
  • Fall 2012

    Student Art Director

    Spark Communications

  • Led the creative strategy for a semester-long, integrated communications campaign proposal for Florida International University's Career Services Department

  • Formulated layout designs and presentations, photographs, graphics, video and sound

  • Conferred with creative, art and copywriting teams to discuss client requirements and presentation concepts

  • Established client relationships to determine objectives, budget and branding techniques

  • Fall 2012

    Marketing Intern

    Florida International University Athletic Department

  • Assisted the marketing department and Division I sports teams in the execution of grassroots strategies

  • Increased ticket sales and game-day awareness, supported game-day operations while maintaining social media presence

  • Responsible for promotions, sponsorship and implementation of the “Panther Points” rewards program

  • Fall 2011

    Communications Intern

    The Miami Herald

  • Assisted in the development of advertising campaigns and pitching to local businesses

  • Designed online advertisements for a local blog with over 500,000 unique visitors each month

  • Managed all social media accounts, including Twitter, Facebook and YouTube

  • Fall 2010

    Public Relations Intern

    Rockaway PR (formerly Treskoi)

  • Wrote interesting and effective press releases, prepared media kits, planned large-scale client events and maintained media contacts using Cision

  • Assisted in coordinating budgets, talent and media participation for community events such as Miami Art Basel and Miami Food and Wine Festival

  • Maintained and enhanced client services relationships while ensuring brand coverage, awareness and growth with national and local clients including 4 Rivers Smokehouse, Botran Rum, Sugarcane Raw Bar Grill, Sushisamba Dromo and Newport Beachside Hotel and Resort

  • 2008 - 2012

    Florida International University

    Bachelor of Science

    Mass Communication

    Minor, Marketing

    GET

    IN

    TOUCH

    kathryntooles@gmail.com

    kathryntooles.com

    Alexandria, VA, USA